Please read the label and verify what you need based on the directions.
If you apply a PGR, it is fine to do it before and during overseeding, but not once germination and sprouts happen. You should wait until the grass can be mowed 2-4+ times before considering resuming PGR. Some labels indicate to wait until next season.
How often:
If you want maximum performance, you will use Growing Degree Days in Celsius. For Primo Maxx, the optimal value is 230. Use a calculator online from the day you put it down and when you hit 230, re-apply. You might be able to extend this to 300 GDD but has not been tested as optimal. Depending on the area and time of year/daylight/temperatures, this could be anywhere from 2 - 4 weeks on average. The recommended GDD is the time when the PGR is most effective and then starts to lose its effectiveness. After the 230 GDD (Primo Maxx), the plant growth will start to speed up and then eventually accelerate growth faster than normal growth (quickly using those suppressed plant hormones).
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GDD is easily calculated. Search for a web site or service or app that does it for you. Here is how you do it yourself.
Take the day's low and high temperatures and average them. Then subtract your base temperature (when the plant doesn't grow) which for cool season is 0 degrees C.
An example in my area, on 4/6, I apply PGR. The high was 28 degrees C and the low was 16 degrees C. Add them up and divide in half to get an average of 22 degrees. Subtract 0 degrees and I get 22 - This is my GDD for the day. The next day the high/low was 11 and 6 - GDD is 8.5. If I add 22 + 8.5, I get 30.5. I would keep adding until I get to 230... then I know to re-apply the PGR.
If the temperature average is equal to or lower than the base temperature (0 degrees C), then we can say there is 0 growth for that day and the GDD is 0.
In my area,
Jan 1 - Jan 31 was 234 GDD.
Feb 1 - Feb 27 was 232 GDD.
Feb 28 - Mar 25 was 226 GDD.
As temperatures rise, the GDD each day increase, so
March 26 - Apri 9 was 184.5 GDD. I will likely hit 230 GDD sooner than ~ 1 months' time.