There are so many variables, that the 1# N/1000 recommendation would be what you would call average. From there, you can adjust to the individual needs of your lawn.
Think about it this way, if you have highly maintained turf with heavy traffic (ie- golf course) vs a typical bermuda lawn that gets little irrigation, mowed once a week and no traffic, the nutritional requirements to keep a satisfactory appearance are drastically different.
If you are maintaining St Augustine that is already full and lush, has the clippings returned to the lawn, and no excessive traffic issues, then .5# N /1000 is probably sufficient and possibly more than needed.